Grande Asset Development Pcl today announced the change of its name to Grande Asset Hotels and Property Pcl. The change of name was approved by the Extraordinary Shareholders Meeting of the company on 18 February, 2008 and will be registered at the Ministry of Commerce shortly after in accordance with the law. The company also announced its imminent move to upgraded offices in Exchange Tower on Sukhumvit Road. This follows Grand’s recent finalization of a 10.4 billion baht re-financing package and steady progress made in completing a range of condominium, villa and hotel projects.

Commenting on the change in the company’s name and logo, Mr. Markland Blaiklock, Chief Executive Officer of Grande Asset Development Pcl stated, “One of our primary missions last year was to assure current and prospective customers and other stakeholders that the new owners and management had the vision and track record to set the company and all our projects on a stable course. We are achieving this with discernible results that investors have welcomed.  We plan to build on this foundation with accelerated completion of all our projects and once this is established, pursue opportunities to grow the company taking advantage of the expected upturn in the economy.”

To assist in the completion of current projects, Grande has continued to engage US based CM&D, a specialist provider of construction management services to implement ‘best practices’ needed to professionally complete these projects to the highest international and luxurious standards. Commenting on the change in the company’s name and logo, Mr. Markland Blaiklock, Chief Executive Officer of Grande Asset Development Pcl stated, “One of our primary missions last year was to assure current and prospective customers and other stakeholders that the new owners and management had the vision and track record to set the company and all our projects on a stable course. We are achieving this with discernible results that investors have welcomed.  We plan to build on this foundation with accelerated completion of all our projects and once this is established, pursue opportunities to grow the company taking advantage of the expected upturn in the economy.”

Grande’s re-branding goals include emphasizing ‘combined competencies’ in terms of integrating the luxurious brand images attached to the company’s real estate projects with deluxe services offered to both investors and guests at the company’s condominiums/villas  and hotels. The company also unveiled a new logo inspired by the form of mountain ranges with the peaks transformed and stylized to reflect the grandeur of the Grande Asset Hotels and Property trademark.

“We strive to be widely and favorably recognized as one of Thailand’s leading integrated hotel owners and property developers, consistently offering premium quality property and high performance hospitality management,” added Mr. Blaiklock. “Our performance will be measured in such areas as design, construction and strict quality control that will ensure all our customers get what they are promised at standards that often exceed their expectations.”

Grande will continue to reinforce its proven ability to offer condo and villa owners  exclusive services that are conveniently linked to accommodation and facilities in the properties and hotel group . One example of this synergy is the group’s Hua Hin Blue Lagoon Condomium and Island Villas project and the adjacent Sheraton Hua Hin Resort & Spa. Unit owners will have convenient and privileged access to many of the five star hotel’s holistic service amenities.

“We offer condominium and villa buyers and hotel guests the best of both worlds. For investors, we are strategically positioning ourselves as upscale asset providers which will increase returns on their investments and for our hotel guests, our alliance with the very best five star hotel groups guarantees exceptional comfort and service standards,” concluded Mr. Blaiklock.