"THE COMPANY FOCUSES ITS BUSINESS AND PROPERTY DEVELOPMENT."
For the investment in a hotel, the Company will focus mainly on the investment in internationally and globally managed brand of four to five-star hotels such as Marriott International, and Hyatt International Corporation. These five-star hotels aim to target medium to high-end local and foreign customers, tourists with high purchasing power. For hotel investment in Bangkok Metropolitan, the Company invests in prime location of the business area and in Bangkok, for example, The Westin Grande Sukhumvit and The Royal Orchid Sheraton Hotel and Towers which are managed by Marriott International and Hyatt Regency Bangkok Sukhumvit at Sukhumvit Soi 13 which managed by Hyatt International Corporation. The Company also invested selectively in beachfront hotels that are located in the city that offer various attractions to tourists such as the Sheraton Hua Hin Resort and Spa located in Cha-am, Petchaburi and Sheraton Hua Hin Pranburi Villas in Pranburi which both hotels managed by Marriott International.
For the investment in property development business, the Company focuses on quick shortterm return on investment and chooses to develop the properties that are located in prime locations, with close proximity to the convenient mass rapid transportations (BTS and MRT), and also with variety of facilities located nearby such as the Trendy Condominium, Hyde Sukhumvit, Hyde Sukhumvit 11 and Hyde Heritage Thonglor, the high-end residential Project located on Sukhumvit Road. The Company also strategically secured and selected projects that suit for medium to high-income buyers both local and foreign, who require residential accommodation in close proximity to the business districts.
In addition, the Company also selectively invested in beachfront condominium and housing projects such as the Hua Hin Blue Lagoon Resort in Cha-am which is luxurious high-end residential properties targeting high-income buyers who demand a private hideaway for recreation, or even a place to settle down after retirement and Rayong Villa and Condominium Project which is a luxury project with a five-star hotel service. This new project developed to meet the target of Thais and foreigners, supports the growth of Rayong province in the Eastern Economic Corridor (EEC), High Speed Rail Link 3 Airport Project and the U-Tapao Airport Development Project. Every property development projects of the Company are fully supported by a dedicated team of after-sales customer services to ensure that customers and buyers always have a happy stay in all property development of the Company.
Vision
To Make the Capital Market "Work" for everyone The Capital Market is an integral tool for economic growth, and should not be privileged to only some. Hence we work hard to make the capital market benefit all stakeholders both directly and indirectly. We believe that good business growth will lead to national strength and this in turn leads to the betterment of society. This is what we envision and are committed to.
